Terms of service

Last updated 22 October 2026

These terms are the agreement between BlueOcean Agency and the business that uses Elora, and the people it invites. Please read them with our privacy policy.

1. About these terms

Elora is a software service made and run by BlueOcean Agency ("BlueOcean", "we", "us"), New Zealand. "You" means the business (an agency, or a client of an agency) that is given access to Elora, and each person it invites. By logging in to Elora you agree to these terms on behalf of that business, and you confirm you are allowed to.

2. Pre-release

Elora is in pre-release. It is offered to invited businesses to try and give feedback. Features may change, be added or be removed, and Elora may be unavailable at times while we work on it. We will give reasonable notice before removing anything you rely on.

3. Accounts and access

• Access is by invitation only. Each person has their own login; do not share it.
• Keep your password safe and tell us at once at privacy@askelora.io if you think someone else has used your account. Accounts lock for a short time after repeated wrong passwords.
• The business is responsible for who it invites, the roles it gives them, and what they do in Elora.

4. Connecting accounts

When you connect a marketing account (for example Google Ads, Google Analytics, Meta, LinkedIn, Microsoft Advertising, HubSpot or your website), you confirm that the business owning that account has allowed it, and that you have the right to let Elora read it. An agency confirms it has its client's permission before connecting the client's accounts. You can disconnect an account at any time.

5. Acceptable use

You must not:

• use Elora against the law, or against the terms of a platform you connect;
• upload or connect information you have no right to use, or that is unlawful, harmful or infringes anyone's rights;
• try to get into accounts, workspaces or data that are not yours, test or break Elora's security, or overload it;
• copy, resell or reverse engineer Elora, or use it to build a competing product;
• use Elora's output to mislead people, or publish it without the review these terms require (section 7).

6. Your data

Your business owns its data, including the data read from its connected accounts and what it creates in Elora. You give us permission to store and process it only to provide Elora to you, to keep it secure and to give support, as our privacy policy describes. We do not sell your data, use it for advertising or use it to train AI models. Where we process personal information for you, we do so on your instructions and you are responsible for having a lawful basis to give it to us.

7. Elora's AI and your approval

Elora uses AI to draft strategy, content, plans and answers. AI can be wrong, incomplete or out of date. Everything Elora drafts is a suggestion until a person in your business approves it, and Elora does not publish or spend anything on its own. You are responsible for checking and approving what is used or published in your name, and for making sure it is accurate and lawful.

8. Other platforms

Connected platforms are run by other companies under their own terms. We are not responsible for their availability, their changes to what data they share, or what they do with information you give them directly. If a platform stops or limits access, the matching parts of Elora may stop working.

9. Fees

There is no charge for the pre-release unless we agree otherwise in writing. Any fees for later versions will be agreed with your business in writing before they apply.

10. Intellectual property

BlueOcean owns Elora, its software, design and name, and everything we develop for it, including improvements made from feedback. You may use Elora only as these terms allow. If you give us feedback, we may use it without obligation to you. Your data and the content you approve stay yours.

11. Confidentiality

Each of us will keep the other's confidential information private, use it only for this agreement, and protect it with reasonable care. This does not cover information that is public, already known, independently developed, or that the law requires to be disclosed.

12. Warranties and liability

• During the pre-release, Elora is provided "as is" and "as available". To the extent the law allows, we give no warranty that it will be uninterrupted, error-free or fit for a particular purpose.
• You agree that you use Elora for business purposes, so the Consumer Guarantees Act 1993 does not apply. To the extent the law allows, and because we are both in trade and agree this is fair and reasonable, sections 9, 12A, 13 and 14(1) of the Fair Trading Act 1986 do not apply.
• To the extent the law allows, neither of us is liable for indirect or consequential loss, or for loss of profit, revenue, data or goodwill, and our total liability to your business is limited to the fees it paid us for Elora in the 12 months before the claim (or NZ$100 if it paid nothing).
• Nothing in these terms limits liability that cannot be limited by law.

13. Indemnity

Your business will cover our reasonable costs and losses from a claim by someone else caused by your breach of these terms, by data or content you connected or published without the right to, or by a breach of a connected platform's terms by you.

14. Suspension and ending

• Your business can stop using Elora at any time by telling us.
• We can suspend or end access if you breach these terms, if needed to protect Elora or others, or at the end of the pre-release, with reasonable notice where we can.
• When access ends, you can ask for a copy of your business's data within 30 days; after that we delete it as our privacy policy describes. Sections 6, 10 to 13, 16 and 17 continue after the end.

15. Changes

We may update these terms. We will post the new version here with its date and tell your business at least 14 days before a change that affects it. If you keep using Elora after the change, the new terms apply.

16. Governing law

These terms are governed by New Zealand law, and the courts of New Zealand have exclusive jurisdiction.

17. General

These terms, with the privacy policy and anything else we agree in writing, are the whole agreement about Elora. If part of them cannot be enforced, the rest still applies. Not enforcing a term is not a waiver. Neither of us is responsible for delays caused by events outside reasonable control. You may not transfer this agreement without our written agreement.

18. Contact us

BlueOcean Agency, New Zealand. Email privacy@askelora.io.

Draft for legal review.